Melissa Gonzalez is a leader in experiential design and retail strategy, known for blending storytelling and technology to create immersive brand experiences. A Principal at MG2 and Shareholder at Colliers, she founded The Lionesque Group, launching over 150 pop-up activations and pioneering the “pop-up revolution.” Now at MG2, she continues to innovate in retail design while hosting Retail Refined and advocating for creativity, leadership, and mental well-being, themes in her upcoming book, The PURPOSE Pivot.

Renowned in her talent for identifying the pivot points

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The PURPOSE PIVOT:

How Dynamic Leaders Put Vulnerability and Intuition into Action

KEYNOTES

Living in a Phygital World:

Optimizing the Consumer Buying Experience

Elevating the Consumer Buying Experience:

Bridging Insights and Innovation in Retail

The Art of Cultivating a Culture of Innovation:

Empowering Teams to Lead the Future of Retail

Thriving as a Woman:

Embracing Intuition and Purpose on the Path to Success

The Future of Retail:

Shaping the Consumer Experience of Tomorrow

Entrepreneurial Leadership:

Unlocking Potential Within Yourself and Your Team

Transforming Retail’s Future:

Redefining human connection in an ever-evolving market.