Melissa Gonzalez is a leader in experiential design and retail strategy, known for blending storytelling and technology to create immersive brand experiences. A Principal at MG2 and Shareholder at Colliers, she founded The Lionesque Group, launching over 150 pop-up activations and pioneering the “pop-up revolution.” Now at MG2, she continues to innovate in retail design while hosting Retail Refined and advocating for creativity, leadership, and mental well-being, themes in her upcoming book, The PURPOSE Pivot.